Why creative financing boosts ticket average and helps to close more sales. One of the best ways to sell more equipment is to make it as easy as possible for the buyer to pay for it. In fact, price becomes much less of an issue if payment terms are offered and particularly when the transaction doesn’t require a large outlay of cash up front. Creative financing is one of the most powerful closing tools that a sales person can deploy, while at the same time adding significant value to the customer who takes advantage of it.
I’m not interested in bundling the service. This is a great idea until they need service. And they WILL need service. Most of the time the total cost of ownership is significantly reduced over a normal device life by bundling the service option in with the financing. At only a nominal extra fee per month, customers benefit from less downtime, fewer unpredictable expenses and even longer life cycles of equipment usage.
Finance equipment for your business is easy with LEAF. How easy? See just how simple the process is in our easy financing process break down.
Struggling with the cost of staying current with business technology? On the one hand, you can’t afford to fall behind. On the other, it can be hard on your budget to keep up. That’s why it’s so important to make every tech dollar you spend count.
To say the copier industry is competitive is like saying Steve Jobs had a knack for marketing. Couple that with customer demand for single source, integrated solutions and it makes perfect sense that copier dealers everywhere are diversifying revenue streams and driving profits by expanding their lineups to include business technology, software, water purification and other office essentials.
The world’s spoiled for choice these days. Everywhere, where there used to be one or at most a few options, there’s a half dozen, dozen, or more choices laid out like candy. Funding business equipment acquisitions is no different. Not that long ago, cash was the dominant means of acquiring equipment for many businesses, followed by loans and revolving credit.
The competitive environment for manufacturers, vendors and dealers is increasingly intense. As such, companies are seeing more and more pressure on pricing and risk. In every challenge, though, there is opportunity. Innovative thinkers are bringing new approaches to the market. Bundling services, technology and support with equipment sales – a “solutions” oriented approach – is key to selling more in this environment, but most aren’t realizing the impact a finance program can have on the success of those efforts.
Supporting new revenues requires more than the will to achieve more. It requires capital. Cash reserves are a precious commodity when starting or expanding new customer engagement because upfront expenses outpace how quickly you can collect on new revenues early in the relationship. One of these upfront expenses is often equipment.
Office technology transactions get you to your quarterly goals. But it’s relationships that make a business.
According to the Equipment Leasing and Finance Association, 70% of businesses leverage at least one form of financing to get the equipment they need to compete and win in the marketplace. Now consider this: according to this study, 94% of B2B buyers research business purchases online.
There is a software assistant in your phone that answers your questions. Websites seem to read your mind from the minute you land on them. Some cars parallel park for you – or even drive you around. This is the kind of thing that might come to mind when people think of technology innovation.
The commercial truck industry is requiring everyone to upgrade to more emissions-friendly engines. Many industries are upgrading equipment to include GPS asset-tracking technologies. IT equipment needs to be upgraded seemingly every hour and a half. Whether part of a regulatory move, a push for greater efficiency or the requirement to keep up with the competition, the word “upgrade” has a big impact on business owners’ lives. And a bigger impact on their cash position.