Published July 10, 2015 | Updated August 17, 2022
According to the Equipment Leasing and Finance Association, over three-quarters of businesses leverage at least one form of financing to get the equipment they need to compete and win in the marketplace.
Now consider this: according to this study, more than 90% of B2B buyers research business purchases online. Plus, most of the buying decision is made before a customer even engages a salesperson.
To sum up:
- B2B customers overwhelmingly use financing
- They shop online
- They take most of the sales process on themselves
Put it all together, and it becomes obvious why equipment and technology sellers absolutely need to promote the availability of financing on their websites, especially in a time when many customers are facing extra pressure on cash flow and budgets.
Your site is often the first place a customer looks for information. Sometimes it’s the only place. And when a customer shops your site, they’re looking for the whole package, a complete solution that includes equipment, software, delivery, installation, maintenance and, increasingly, financing. If any of those things are missing – or not offered in a clear and compelling way – a seller that has it all is just a click away.
Don’t be the seller that doesn’t have it all.
You’ve spent time and money getting customers to your site. Don’t give them reasons to leave and go somewhere else, especially when your site’s already done most of the sales work. And don’t let customers get away just because they’re not clear whether you offer financing or how to go about getting financed, especially when those problems are so simple to fix.
Need help? LEAF makes it easy to integrate our flexible financing right into your website. Don’t offer financing yet? We make it simple to take care of that problem, too.