Sales Strategy
Why Equipment Sellers Need to Promote Financing Online
August 17, 2022
Read Time: 1 min 30 sec
According to the Equipment Leasing and Finance Association, 70% of businesses leverage at least one form of financing to get the equipment...
Why Leading With a Payment Makes Sense
April 2, 2022
Read Time: 1 MIN 30 SEC
Doing the same thing over and over again and expecting different results? Albert Einstein called it insanity. But too many...
Creative Financing – The Secret Weapon of Sales
March 28, 2022
Read Time: 2 min 30 sec
Why creative financing boosts ticket average and helps to close more sales. One of the best ways to sell more...
MPS and the Equipment Vendor Comfort Zone
September 11, 2020
Read Time: 2 min 45 sec
When evaluating their marketplace, equipment vendors and their sales teams often fall into patterns of past experience that can limit...
How to Run a Great Sales Contest
August 21, 2020
Read Time: 2 MIN 00 SEC
Salespeople love to win. It’s not enough to be good – they want to be the best. That drive can...
The Hardest Sale You’ll Ever Make
January 9, 2020
Read Time: 2 min 00 sec
The hardest sale you’ll ever make is the first sale to a new customer. That’s not to say that all...
MPS – The Trojan Horse Approach to Equipment Sales
January 9, 2020
Read Time: 2 min 30 sec
Managed Print Services (MPS) is an excellent way to penetrate new accounts—from the inside out. It’s not uncommon to find...
Price Objections in the Equipment Sales Process
October 9, 2019
Read Time: 1 min 45 sec
How to overcome basic price objections when selling equipment. Imagine this scenario: you’ve spent a good deal of time establishing...
Equipment Financing – The Missing Link in Sales Training
October 9, 2019
Read Time: 1 min 45 sec
Selling equipment in the business-to-business marketplace is a highly competitive, stressful endeavor. In order to succeed, sales representatives – regardless...
Solution Selling
July 11, 2019
Read Time: 2 min 15 sec
Solution selling is the art of solving customers’ problems by specifying and providing the perfect mix of equipment, services, consumables,...
Are Marketing and Sales on the Same Page?
July 24, 2018
Read Time: 3 MIN 00 SEC
LEAF’s Michelle Speranza discusses aligning marketing and sales teams to drive revenue and position brands for long-term success.
20 Ways to Help You Sell More
March 16, 2017
Read Time: 14 MIN 30 SEC
LEAF’s fast, easy, flexible financing is a better way for customers to buy – and a smarter way for you...
