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So far Lauren Aron has created 335 blog entries.

End-of-Lifecycle Marketing Can Yield a Sales Boom

Fill the top of the funnel. Office equipment sales teams are always on the hunt keeping the pipeline full. But could your team be missing one of the best ways to ensure repeat business? While different from customer to customer, all your equipment has a lifecycle – a predetermined point in the future where they will need to replace the equipment they purchased from you. If you leverage this concept appropriately, you can sketch out sales months and years in advance. And most dealers miss the opportunity. In a recent survey of more than 900 dealer sales teams, only 14% made the end-of-life event a primary marketing focus.

2022-04-02T07:32:51-04:00Categories: Blog Posts, Offer Financing|Tags: , , |
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How to Get a Big Discount on Commercial Equipment and Technology Anytime

Waiting for an opportunity to save on equipment your business could use now? With Section 179, you can make your own equipment savings opportunity anytime you want. But in a recent survey, more than 7 out of 10 businessowners didn’t understand the financial impact of Section 179 on the affordability of commercial equipment.

2022-04-02T07:32:50-04:00Categories: Blog Posts, Obtain Financing|Tags: , , , , , , , , , , |
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Limitations of “Lease Company” Thinking When You Need New Ideas for Growth

84% of office equipment dealer principals do not include their lease company in their suite of financial service providers. They include their insurers, revolver banks, credit card companies, accountants, and even their inventory funding relationships with certain manufacturers. But no sign of the “lease company” provider in most cases.

2022-04-02T07:32:49-04:00Categories: Blog Posts, Offer Financing|Tags: , , , |
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The Danger of Assumptions With Your Financing Program

As a longtime leader in office equipment, we’re sure you feel like you’ve seen it all. You’ve worked with all the major players. You know what makes them tick, and you operate your company in a way that aligns with that experience.

2022-04-02T07:32:48-04:00Categories: Blog Posts, Offer Financing|Tags: , , , , |
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Why Leading With a Payment Makes Sense

Doing the same thing over and over again and expecting different results? Albert Einstein called it insanity. But too many commercial equipment dealers call it business as usual when it comes to leading with anything but a payment.

2022-04-02T07:32:46-04:00Categories: Blog Posts, Offer Financing|Tags: , , , , , , |
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The Great Divide Between Equipment and Technology Sales Teams and Customers

78% of businesses look for financing when making commercial equipment purchases. Zig Ziglar, the famous sales mentor and author, once said that if you want to sell more, “Talk about money first.” You may think, “Of course you’d say that – you’re a finance company.” And financing definitely does make talking about money early in the sales process a lot easier. But let’s go a little deeper. Have you ever had a customer spend countless hours with you talking specs, bits, bytes? They watch your sales teams generate proposals, revisions to proposals and revisions to the revisions, yet the deals take way too long to close or end up not closing at all. Talk about a waste of time. But it happens to way too many sales professionals. In fact…

2022-04-02T07:32:45-04:00Categories: Offer Financing, Tips|
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Section 179

Section 179, the IRS Tax Code that allows a business to deduct the total cost of certain types of equipment from their income taxes as an expense in the year the equipment was acquired and put into service. Now that’s powerful! This whitepaper helps explain Section 179 and how it works…

2022-10-11T16:14:35-04:00Categories: Obtain Financing, Offer Financing, Whitepapers|Tags: , , , |
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VAR and Vend Lease Brands Join LEAF

PHILADELPHIA, PA, March 7, 2022 – LEAF Commercial Capital, Inc. (“LEAF”), a leading U.S. equipment leasing and finance company and subsidiary of People’s United Bank, today announced that its VAR Technology Finance and Vend Lease brands will become part of the LEAF brand.
2022-03-07T09:52:45-05:00Categories: Press Releases|Tags: , |
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4 Ways Finance Administrators Can Improve Relationships With Sales

Lease admins often find themselves confronting sales more often than collaborating with them. But it doesn’t have to be that way. Here are 4 tips to help make your partnership with sales more effective.

2022-02-10T10:34:32-05:00Categories: Blog Posts|Tags: , , , |
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5 Tips to Develop a Digital Transformation Strategy That Works

With technology playing an even more dominant role in just about every aspect of operations for businesses of all sizes, digital transformation is a more urgent topic of discussion than ever.

2022-02-01T16:33:07-05:00Categories: Interactive Infographics|Tags: , , |
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