Financing is one of the most powerful selling tools available, so it’s surprising that some businesses don’t feature it more prominently in their sales materials. Don’t limit a customer’s perceived buying power by mentioning financing only at the end of the sales process. Get it out there early and often in all of your materials—Web, email, social media and print—so your customers are clear on all of the options available before they settle on solutions that may be unnecessarily limited by cash flow and budget concerns.