Published May 1, 2019 | Updated October 30, 2020

Financing isn’t just a payment method, especially for customers looking for an affordable way to get equipped during a time of unprecedented budget challenges. Here are 5 tough sales problems financing can help you solve over the entire sales cycle.

  1. Sticker shock. Total price can speak louder than total value. Selling with payments instead of price makes it easier for customers to focus on value for money.
  2. Fading relationships. You’re top of mind with customers during the sale. But what about after? Financing with customized invoice messages gives you a monthly opportunity to refresh the relationship.
  3. Wandering customers. Who will your customers go to when it’s time to replace equipment? Financing gives you a built-in opportunity to make a repeat sale at the end of the term.
  4. Lost upsells. How often do customers wish for add-ons but don’t act on it? Financing lowers the barrier to action by allowing add-ons/upgrades with a quick adjustment to an existing agreement.
  5. Commoditization. Customers can buy equipment anywhere. But they can get your unique solutions only from you. Financing helps by bundling everything – equipment software, services, and more – with one affordable payment each month.