Sales Strategy
Are You a Financing Holdout?
February 4, 2015
Read Time: 2 min 15 sec
If you don’t offer financing, have you ever stopped to think about why? Here’s a guess: when a business doesn’t...
Counter Price Objections With Affordable Payments
January 21, 2015
Read Time: 0 MIN 30 SEC
If your business is like most, your customers are constantly pressuring you on price. Of course, it’s not that they...
Mobility Matters
July 24, 2014
Read Time: 2 MIN 00 SEC
A mobile sales team is a productive sales team. Anytime, from anywhere.
Software Financing – A Changing Landscape
June 12, 2014
Read Time: 1 min 45 sec
As both equipment dealers and technology vendors adapt to their rapidly changing markets, the convergence of diverse technologies is driving...
Marketing with the Power of the Press
May 22, 2014
Read Time: 1 min 45 sec
Everybody is talking about social media, but what about the other media – the news media? One often overlooked way...
Old-School Marketing Reinvented
February 18, 2014
Read Time: 3 min 00 sec
It is often said that the best form of advertising is “word-of-mouth.” Going all the way back to the middle...
Employee Brand Engagement
January 24, 2014
Read Time: 1 MIN 30 SEC
Employee brand engagement has a greater impact on profitability than you think. In fact...
Motivational Financing
January 21, 2014
Read Time: 2 min 00 sec
Customers who need critical business equipment will often put the decision off for months or even years, waiting for “when...
Employee Brand Engagement
January 10, 2014
Read Time: 1 min 30 sec
Even though a company’s brand doesn’t appear as a line item on the balance sheet, it is arguably one of...
2014 – A Focus On Technology For Equipment Vendors
December 5, 2013
Read Time: 3 min 45 sec
With 2014 right around the corner, it is probably a good idea to try and look down the road a...
Focus on Sales
August 27, 2013
Read Time: 2 min 45 sec
Generating revenue is—or should be—the focus of every business. The challenge is that there are many other things that a...
Get Your Head in the Clouds
June 5, 2013
Read Time: 2 min 45 sec
Cloud computing is the next great advance in technology and here is how an equipment vendor can take advantage of...
