Branding
Blog Post
4 Ways to Lose a Customer to the Competition
April 27, 2015
Read Time: 3 min 00 sec
By some estimates, getting a new customer costs five times as much as keeping one you already have. And once you get...
Blog Post
Marketing with the Power of the Press
May 22, 2014
Read Time: 1 min 45 sec
Everybody is talking about social media, but what about the other media – the news media? One often overlooked way...
Infographic
Employee Brand Engagement
January 24, 2014
Read Time: 1 MIN 30 SEC
Employee brand engagement has a greater impact on profitability than you think. In fact...
Blog Post
Employee Brand Engagement
January 10, 2014
Read Time: 1 min 30 sec
Even though a company’s brand doesn’t appear as a line item on the balance sheet, it is arguably one of...
Blog Post
Building Your Brand With Private Label Equipment Financing
December 4, 2012
Read Time: 1 min 40 sec
One of the best ways to build a business brand is to add significant and unexpected value to every business...