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So far LEAF Marketing has created 270 blog entries.

Cash Flow Conservation

Conserving cash is one of the most important aspects of running any business. Since cash is the most precious of all business resources, it only makes sense to manage it closely and commit it wisely. Even when a business has more than sufficient cash to cover working capital requirements, surplus cash is typically placed in reserve for critical and unexpected business emergencies. Cash not only provides the points for the scorecard of business, but it is the lifeblood of business as well.

Three Growth Problems You Can Solve With Financing

The pandemic’s last days are in sight. The economy is revving its engines, and industries from entertainment to electric vehicles are seeking to capitalize on explosive growth opportunities. But many businesses are coming off a challenging year and capex budgets may still be constrained. The solution might be a creative approach to competitive and flexible financing. Here are three growth problems you can solve with financing right now.

What Are Soft Costs and Why Do You Care?

So you’ve won the new bid or have the latest production contract in place. Or maybe you’ve decided to upgrade your IT infrastructure to create new efficiencies. Either way, equipment purchases that require a healthy chunk of capital are a central component of those strategies.

When ASC Compensation and Growth Plans Pressure Budgets

ASC executives, owners, and care providers face a transformational time, and what they do now will have major impacts on their competitive position for years to come. The convergence of new technologies with changing patient demands, evolving regulations, and shifting reimbursements make innovation more urgent than ever for surgery center leaders.

Is Finance Admin Busywork Crowding Out Important Work?

An automotive lighting manufacturer preparing for a complex R&D relocation wanted to be sure that financing for the project was considered from the earliest stages of planning, rather than only after project details and resulting contingencies had already been determined.

Add Online Financing the Easy Way

Today’s equipment customers shop online. And they’re financing equipment more than ever before. So they expect your website to feature not only your products and services, but also a way to finance them. Going the DIY route to add financing to your site can be a big challenge, though. Before you invest in a lot of expensive and time-consuming custom programming, check with your financing company to see if there’s a faster, easier way. At LEAF, we make it simple with a variety of pre-made financing assets you can paste right into your site. You can literally go from zero to financing-ready online in just a few days, with no programming!

Selling Equipment and Technology to Uncertain Buyers

The uncertainty of an equipment buyer is something that every successful equipment salesperson must deal with. It goes with the territory—nobody ever suggested that being a salesperson was easy. Competitive pressure, solutions suitability, price, and buyer’s remorse top the list of the thousand or so things can derail an equipment transaction before it happens. The very act of selling is almost by definition an uncertain undertaking.

End-of-Lifecycle Marketing Can Yield a Sales Boom

Fill the top of the funnel. Office equipment sales teams are always on the hunt keeping the pipeline full. But could your team be missing one of the best ways to ensure repeat business? While different from customer to customer, all your equipment has a lifecycle – a predetermined point in the future where they will need to replace the equipment they purchased from you. If you leverage this concept appropriately, you can sketch out sales months and years in advance. And most dealers miss the opportunity. In a recent survey of more than 900 dealer sales teams, only 14% made the end-of-life event a primary marketing focus.

How to Get a Big Discount on Commercial Equipment and Technology Anytime

Waiting for an opportunity to save on equipment your business could use now? With Section 179, you can make your own equipment savings opportunity anytime you want. But in a recent survey, more than 7 out of 10 businessowners didn’t understand the financial impact of Section 179 on the affordability of commercial equipment.

Limitations of “Lease Company” Thinking When You Need New Ideas for Growth

84% of office equipment dealer principals do not include their lease company in their suite of financial service providers. They include their insurers, revolver banks, credit card companies, accountants, and even their inventory funding relationships with certain manufacturers. But no sign of the “lease company” provider in most cases.

The Danger of Assumptions With Your Financing Program

As a longtime leader in office equipment, we’re sure you feel like you’ve seen it all. You’ve worked with all the major players. You know what makes them tick, and you operate your company in a way that aligns with that experience.

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