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So far LEAF Marketing has created 270 blog entries.

Four Misconceptions Your Customer Might Have

I’m not interested in bundling the service. This is a great idea until they need service. And they WILL need service. Most of the time the total cost of ownership is significantly reduced over a normal device life by bundling the service option in with the financing. At only a nominal extra fee per month, customers benefit from less downtime, fewer unpredictable expenses and even longer life cycles of equipment usage.

2023-05-18T17:27:40-04:00Categories: Blog Posts, Offer Financing|

LEAF’s Easy Process

Finance equipment for your business is easy with LEAF. How easy? See just how simple the process is in our easy financing process break down.

Five Quick Tips for Spending Wisely on Business Technology

Struggling with the cost of staying current with business technology? On the one hand, you can’t afford to fall behind. On the other, it can be hard on your budget to keep up. That’s why it’s so important to make every tech dollar you spend count.

The Integrated Solution That Wasn’t

To say the copier industry is competitive is like saying Steve Jobs had a knack for marketing. Couple that with customer demand for single source, integrated solutions and it makes perfect sense that copier dealers everywhere are diversifying revenue streams and driving profits by expanding their lineups to include business technology, software, water purification and other office essentials.

Why Dealers and Resellers Need to Offer More Financing Choices

The world’s spoiled for choice these days. Everywhere, where there used to be one or at most a few options, there’s a half dozen, dozen, or more choices laid out like candy. Funding business equipment acquisitions is no different. Not that long ago, cash was the dominant means of acquiring equipment for many businesses, followed by loans and revolving credit.

Financing a Solution Wins Over Selling Equipment and Technology

The competitive environment for manufacturers, vendors and dealers is increasingly intense. As such, companies are seeing more and more pressure on pricing and risk. In every challenge, though, there is opportunity. Innovative thinkers are bringing new approaches to the market. Bundling services, technology and support with equipment sales – a “solutions” oriented approach – is key to selling more in this environment, but most aren’t realizing the impact a finance program can have on the success of those efforts.

Scaling up Your Business With Confidence

Supporting new revenues requires more than the will to achieve more. It requires capital. Cash reserves are a precious commodity when starting or expanding new customer engagement because upfront expenses outpace how quickly you can collect on new revenues early in the relationship. One of these upfront expenses is often equipment.

Why Equipment Sellers Need to Promote Financing Online

According to the Equipment Leasing and Finance Association, 70% of businesses leverage at least one form of financing to get the equipment they need to compete and win in the marketplace. Now consider this: according to this study, 94% of B2B buyers research business purchases online.

Dealing With the Financial Strain of Equipment and Technology Upgrades? Here’s a Thought…

There is a software assistant in your phone that answers your questions. Websites seem to read your mind from the minute you land on them. Some cars parallel park for you – or even drive you around. This is the kind of thing that might come to mind when people think of technology innovation.

Affording the Upgrade?

The commercial truck industry is requiring everyone to upgrade to more emissions-friendly engines. Many industries are upgrading equipment to include GPS asset-tracking technologies. IT equipment needs to be upgraded seemingly every hour and a half. Whether part of a regulatory move, a push for greater efficiency or the requirement to keep up with the competition, the word “upgrade” has a big impact on business owners’ lives. And a bigger impact on their cash position.

2022 Outlook: Where CIOs Use Financing for Tomorrow’s Technology

We’re coming off the some of the most aggressive years of digital transformation many of us have ever seen. Whether it was rapid pandemic adjustments, shifting enhanced privacy and security technologies, or riding the wave of automation as employers seek performance efficiency, 2020 and 2021 saw a large influx of capital spending in new technologies.

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