After LEAF being awarded its second ELFA Operations & Technology Excellence Award, LEAF’s Vice President, Marketing Communications, Michelle Speranza, is featured in the Equipment Leasing & Finance Magazine’s October issue article, 9 Technology Tips From 2016.
“LEAF used data from its customer relationship management (CRM) system and two other in-house systems, augmented it external industry data and then applied analytics to gain new insight into customers. Says Speranza, ‘We found that improvements to our lead intelligence could double sales without the need to double our sales force.’”